#646 - AI in e-commerce with Oren Inditzky, Wix

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AI Summary

Summary of Video Transcript

Domo: AI and Data Products Platform

• Purpose: To transform business data into actionable insights.
• Features: Allows team members to prepare, analyze, visualize, automate, and distribute data, enhanced by AI.
• Benefits: Increases productivity, smarter decision-making, and drives growth.
• Website: ai.doo.com

AI for Writers Summit

• Event: Virtual event by Marketing AI Institute on March 6.
• Focus: Using AI tools for storytelling, productivity, and strategy.
• Registration: marketingaiinstitute.com/events

Marketing AI Conference (MAICON)

• Date: October 14-16.
• Location: Cleveland, Ohio.

The Agile Brand Podcast

• Season: 7.
• Host: Greg Kilstrom.
• Sponsor: Tech Systems.
• Website: teeksystems.com

AI and E-Commerce Discussion with Orin Adidi from Wix

• Role: VP and GM of Online Stores at Wix.
• Background: Experience with Expedia, Dell, and Amazon.
• AI in E-commerce:
  • Generative AI for content creation (business names, domain names, logos, product descriptions, SEO, and images).
  • Machine learning for store optimization (product display order, related products, sales agent chatbots, dynamic pricing, inventory management).
• Wix E-commerce:
  • Offers no-code design capabilities, essential business features, and expansion beyond traditional retail.
  • Integrates AI across the platform for various tasks.
• Checkout Innovations:
  • Open checkout for app integrations.
  • No-code customizations.
  • Personalized offers using AI.
• Future Focus:
  • More AI integration.
  • Enhanced checkout flexibility.
  • New applications for cross-selling, up-selling, and post-sale services.
• Staying Agile:
  • Listening to customers, observing market trends, and being willing to adjust strategy.

Costa Farms: Plant Business

• Offer: Virtual plant consultations and an Insider club for rare plants.
• Discount Code: COSTAFARMS15 for a 15% discount.
• Website: costafarms.com

Detailed Instructions and URLs Extracted

• AI for Writers Summit Registration: marketingaiinstitute.com/events
• The Agile Brand Podcast Sponsor: teeksystems.com
• Costa Farms Discount: Use code COSTAFARMS15 at costafarms.com for a 15% discount.