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Apr 05, 20251 min read

How AI affects the consumer path to purchase (AI in retail series, Part 5)

AI Summary

  • Introduction: The speaker discusses how to install and utilize n8n for AI automation to streamline tasks and improve efficiency in businesses.

  • Installation Overview:

    • Steps on installing n8n locally using Docker, emphasizing its advantages for automation processes.

  • Components of AI Automation:

    • Introduction to the mCP (Model Context Protocol), which allows AI to interface smoothly with various tools and APIs without manual effort.

  • Workflow Configuration:

    • A step-by-step guide to set up workflows in n8n that includes lead scraping, AI-driven follow-up sequences, and appointment scheduling.

  • Integration and Functionality:

    • Using APIs from platforms like Apollo for lead generation and Browser flow for continuous interaction and connection on platforms like LinkedIn.

  • Monitoring Performance:

    • Demonstration of how the workflows function in real-time, ensuring leads are tracked and followed up efficiently.

  • Conclusion:

    • Encourages viewers to leverage these AI automation tactics to enhance their business processes and streamline customer interactions.

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How AI affects the consumer path to purchase (AI in retail series, Part 5)

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