Storytelling in PowerPoint - Learn McKinsey’s 3-Step Framework
AI Summary
Summary: Slide Deck Storylining in Consulting
- Objective of Consulting Projects:
- Influence clients to implement recommendations, not just create presentations.
- Influence Through Storylining:
- McKinsey uses a structured storyline in slide decks to persuade clients.
- Example: King County Seattle homelessness project.
- Storyline Structure: SCQA/SCR Framework
- S (Situation): Introduce topic/problem and its importance.
- C (Complication): Present the problem and its negative impact.
- Q (Question): Implied question about what should be done.
- R (Resolution): Offer specific solutions or recommendations.
- Application of SCR in King County Project:
- Situation: Homelessness is increasing in King County.
- Complication: Problem worsens as rental costs outpace incomes.
- Resolution: Investment in affordable housing is a cost-effective solution.
- Storyline Creation Process:
- Conducted after analysis and synthesis, to package conclusions persuasively.
- Drafted in Word for clarity and iterative refinement.
- Utilizes the dot-dash structure (key statements with supporting data).
- Building the Slide Deck:
- Start with a storyline in Word before moving to PowerPoint.
- Action titles in slides should tell a complete story (horizontal flow).
- Slide bodies must fully support action titles (vertical flow).
- Dots from the storyline become action titles; dashes become supporting charts.
- Final Steps:
- Refine action titles and build slide bodies with visualizations.
- Ensure the slide deck is executive-ready and logically consistent.
For more details on creating Consulting-style slide decks, a course is available with a link in the video description.