Starting an AI Agency - Why There’s No Better Time Than Now
AI Summary
Video Summary: The Best Time to Start an AI Agency
- Introduction:
- Leam Watley discusses the optimal timing for starting an AI agency.
- He aims to provide insights that may increase competition but ultimately benefit the industry.
- Three Key Factors:
- Technology:
- AI agencies build on existing technologies, leveraging tools from companies like OpenAI.
- Recent advancements have made it easier to create powerful solutions without extensive custom development.
- Example: OpenAI’s Assistant API V2 offers a comprehensive knowledge base, chat history management, and custom tooling, allowing for rapid development of text-based agents.
- Voice AI is also advancing, with companies like Bland AI offering conversational pathways for complex voice agents.
- Market Dynamics:
- Google Trends shows a decline in interest for AI agency searches, but this reflects a decrease in attention from quick-profit seekers, not a decrease in demand for AI services.
- The actual demand for AI services is growing as more businesses become receptive to AI adoption.
- The current market represents a period with less competition and the best technology available for building AI solutions.
- Marketing Methods:
- Inbound marketing strategies are proving successful for acquiring AI agency clients.
- Personal branding and content creation on platforms like LinkedIn, Twitter, and YouTube can attract early adopter business owners.
- Sharing knowledge and building solutions publicly can lead to real-time market feedback and opportunities.
- Actionable Steps to Start an AI Agency:
- Learn what AI can do for businesses by watching educational content (e.g., Leam’s videos).
- Advertise your services by posting content on social media platforms to attract attention and demonstrate expertise.
- Develop a sales process to convert attention into sales, including direct messaging, booking calls, offering low-ticket items, and upselling to higher-ticket services.
- Conclusion:
- Leam emphasizes the potential of the AI industry and encourages viewers to seize the opportunity to build a future in AI.
- He shares his personal motivation for helping others succeed in the AI space and outlines the benefits of committing to this growing industry.