Best Ways to use NotebookLM (over Perplexity) for Content Research

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AI Summary

Summary of Notbook LM Features and Use Cases

• What is Notbook LM?
  • A beta AI product by Google for research and note-taking.
  • Personalized knowledge base powered by AI.
  • Supports various file formats and sources, including Google Docs, Slides, PDFs, images, and YouTube videos.
  • Utilizes the AI model Gini 1.5 Pro.
• Unique Features:
  • Supports up to 50 sources for research.
  • Multi-model capability and support for different languages.
  • Generates content based on the sources provided, avoiding hallucinations.
  • Built-in prompts for creating FAQs, study guides, and tables of content.
  • Audio overview generation for podcast-style discussions.
  • Citations feature that points to the exact source of information.
• Limitations:
  • No chat history between sessions.
  • Some websites may block AI access or have source restrictions.
  • Only public YouTube videos are supported, and recent uploads may not be immediately available.
  • Audio generation may include irrelevant information.
• Best Use Cases:
  • YouTube Content Research:
    • Import top-performing YouTube video links for analysis.
    • Identify common themes, successful hooks, and unique angles.
  • Competitor Analysis and Website Messaging Improvement:
    • Import competitor URLs to summarize main messages, services, and target customer tones.
    • Identify positioning gaps and suggest opportunities for differentiation.
  • Content Optimization:
    • Analyze top-ranking Google search results for a given keyword.
    • Summarize main topics and suggest semantic keywords for content relevance.
  • Turning Blog Articles into Podcasts:
    • Use the audio overview feature to generate a transcript.
    • Edit the transcript to create a podcast script.
  • LinkedIn Comments Analysis for Audience Research:
    • Analyze comments from top LinkedIn influencers’ posts.
    • Identify points that resonate with the audience and suggest content ideas.

Detailed Instructions and Tips

• Creating a Notebook:
  • Click “Create” and import sources under the “Source Import” section.
  • For YouTube, paste video links one by one.
• Analyzing Content:
  • Summarize key themes, hooks, and angles from imported sources.
  • For websites, summarize main messages and identify positioning gaps.
• Audio Overview Generation:
  • Generate an audio file and re-upload it to get the transcript.
  • Edit the transcript for podcast use.
• Analyzing Comments:
  • Import links to LinkedIn posts and analyze visible comments for audience insights.

Notes

• Always save responses as a note for future reference.
• Do not copy competitors’ positioning directly; use insights to differentiate.
• Ensure original content is used for podcast creation to maintain authenticity.
• Analyze multiple sources for accurate results in audience research.

Additional Resources

• A bundle from HubSpot with resources for using chat GPT at work is mentioned, but no URL is provided in the transcript.