Why you should QUIT your AI Automation Agency (and do THIS instead)

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AI Summary

Summary: Why You Should Rebrand Your AI Automation Agency

Introduction

• The video discusses the reasons for rebranding an AI automation agency and provides alternatives.

Top Figures in AI Automation

• Liam Evans: Custom workflows and platforms.
• Lim Utley: GPT workflow solutions and custom AI solutions.
• BR Melanowski: Custom dashboards and solutions.

Commonalities

• None use “AI automations” in their branding.
• They focus on custom solutions and avoid the term “AI automation.”

Branding Analysis

• Liam Evans: Positions as an AI development company without explicitly saying “AI automation.”
• Lim Utley: Branded as an AI development company.
• BR Melanowski: Branded as a no-code development agency.

B2C Offers

• Liam Evans: Offers a community and coaching service.
• Lim Utley: Offers a community accelerator.
• BR Melanowski: Offers an academy and a newly launched SaaS product.

Sales Funnel Breakdown

• B2C: Starts with content marketing, followed by community or educational products.
• B2B: Offers custom solutions to other companies.

Client Acquisition

• Mainly through content marketing and YouTube, leading to inbound leads.

The Problem with AI Automation Agencies

• The term “AI automation” is not well-understood, creating friction in explaining the offer.
• It limits the mindset for offering bigger, more diverse services.

Solution: Rebranding

• Rebrand as a no-code development agency.
• Offers clarity, reduces friction, and is not reliant on content marketing.
• Allows for selling higher-ticket services and competing with traditional software developers.

Comparison: AI Automation vs. No-Code Development Agency

• No-code development agencies can offer a wider range of services with less friction and better brand alignment.

Conclusion

• The video suggests rebranding to a no-code development agency and offers further resources for those interested in making the transition.

NoCode solutions

• Zapier
• Make
• Voiceflow
• Bottpress
  AI + Automation + Saas + Dashboards