CREW AI- Agents instead of Humans - Real Business Use Case
AI Summary
Summary: Utilizing AI for Focus Groups
Concept:
- Exploring meaningful applications of AI tools like Autogen, CREY, and Open Interpreter.
- Current AI tools lack certain functionalities.
- Preference for Power Automate Desktop for control and AI tools for text and local file automation.
Focus Group with QI:
- The creator provides media buying and video ad generation solutions.
- A focus group of AI agents is used for feedback on a video ad generation tool.
- Benefits of focus groups include:
- Insight into customer needs and preferences.
- Identification of unique selling propositions (USPs).
- Risk mitigation for product failure.
- Enhanced market positioning.
- Improved product development.
- Effective marketing and messaging.
- Early identification of potential problems.
Conducting Focus Groups:
- Define clear objectives.
- Determine ideal participant characteristics.
- Recruit the right participants.
- Choose the right format (in-person vs. online).
- Develop structured discussion guidance.
- Capture and analyze data.
- Leverage findings and ensure ethical considerations.
The Mom Test:
- Book by Rob Fitzpatrick on asking questions that bypass polite responses.
- Focus on specifics in the past rather than hypotheticals in the future.
- Talk less, listen more, and avoid pitching the product to get unbiased feedback.
Implementation in QI:
- Created a crew of AI agents with roles like Creative Director, CMO, and Video Editor.
- Asked agents about current problems, needs, prioritization, and evaluation of the ad generation tool.
- Adjusted script to focus on cost and received different responses.
Conclusion:
- AI can simulate different focus groups to gain insights.
- Responses help craft marketing copy and handle objections.
- Plans to create a similar video using Autogen.
Note: The summary is structured to reflect the key points discussed in the original text, maintaining the outline format and using bullet points for clarity.