How Small Linkedin Accounts Make BIG money
AI Summary
- Introduction
- Speaker made over $1 million with a small LinkedIn following.
- Featured in Tony Robbins Business Magazine.
- Shares 7 growth hacks for LinkedIn success.
- Growth Hacks
- Expertise Display: Add years of experience in your headline (e.g., “7 years project manager”).
- Credibility through Branding: Use a LinkedIn cover image with logos of reputable companies you’ve worked with (psychological principle: halo effect).
- Define Your Audience: Target specific followers (e.g., small business founders) rather than random users.
- Connecting with Your Audience
- Use LinkedIn Sales Navigator to find connections from past workplaces or educational institutions.
- Search for people who posted in the last 30 days to ensure engagement.
- Focus on building rapport over sales pitches. Ask about their transitions and experiences.
- Effective Messaging
- Position yourself as a peer, not a salesperson. Use conversational messaging to connect on common ground.
- Content Strategy
- Understand the difference between posts targeting beginners vs. experienced users. Tailor content to audience needs and pain points (e.g., time savings for CEOs vs. cost savings for beginners).
- Focus on selling personalized services rather than generic products.
- Conclusion
- Successful LinkedIn growth relies on expertise, audience targeting, relationship building, and offering value tailored to needs.
- Consider joining live trainings for personalized guidance.